02 / 11 · Visual Scrapbook
40+ visual reference signatures across 5 axes — heritage Chinese-MY packaging · Pinxin's own visual DNA · quiet-luxury dining aesthetic · frozen-RTE category · XHS/Douyin vegan-Chinese posts.
The category visual language that signals "authentic heritage" vs "Western health-food." Pinxin should sit closer to A6-A9 (Taiwan素食 retort + HK Green Common) than A1-A3 (Western/clean fitness aesthetic).
Pinxin's signature stack — Px Green #1C372A backdrop · Px Gold #D0AA7F type/accents · matte stone & teak surfaces · 85mm f/1.4 photography · 5200K daylight · cream paper hero menus. All future scrapes & references must conform.
The aspirational adjacent — Tatler-grade dining still-life · matte black slate · marble · brass · linen · ambient warm tungsten. Pinxin should photograph products at this register, NOT at the Western health-food register.
How direct comps package the same shelf slot. Pinxin's premium-quiet aesthetic should distinguish from D1-D4 (mock-meat boldness) and converge with D5-D7 (heritage gold-cream).
CN-platform aesthetic for the Malaysian-Mandarin + Hokkien + Penang-Chinese ICP. The dominant visual idiom is hand-held overhead shot + cream backdrop + chinese-character title overlay + emoji + 9-frame carousel. Pinxin should adapt — NOT copy the mainland slick KOL look (#yyds style is anti-DNA).
The Pinxin visual register is closer to Tatler dining + Taiwan素食 retort + Peranakan heritage than to Western health-food + KL hipster + mainland-KOL slick.
Photography: matte stone + teak + brass · 85mm f/1.4 · 5200K · top-down or 30° table-side · steam visible · linen napkin grounding.
Typography: Shippori Mincho or Fraunces for display · Geist for body · 中文 in Noto Sans SC traditional-feel rather than mainland-slick Source Han Sans.
Do NOT visually converge with: Western health-food (Phuture / Karana clean-tech aesthetic), KL hipster vegan (Vegecore's cheeky type), mainland-China KOL slick (yyds caption + neon overlays), generic mock-meat retail (Everbest).
Anti-aesthetic: bright saturated colors, sans-serif neon overlays, fitness-progress before/after, generic stock photo bowls, gold-glitter CNY templates.
Pinxin's visual moat is Tatler-grade quiet luxury served by a Penang auntie. The scrapbook references that compound this register: brass + linen + matte slate + warm tungsten + heritage script type. Every scrape — competitor, XHS, retort comp — should be measured against this anchor.
20 reference URLs ready for batch download via pinterest-ref + Behance scrape into images/02-scrapbook/. Each URL is annotated with axis, mining-tool, expected binary file count. This makes the scrapbook executable, not just descriptive.
| # | Axis | Reference URL / handle | Tool | Files |
|---|---|---|---|---|
| 1 | Tatler editorial | tatlerasia.com/dining/food/best-asam-laksa-malaysia | Firecrawl | 5-8 hero |
| 2 | Penang heritage | pinterest.com/search/pins/?q=penang+heritage+food | pinterest-ref | 25 pins |
| 3 | Quiet-luxury Asian | pinterest.com/search/pins/?q=quiet+luxury+asian+dining | pinterest-ref | 25 pins |
| 4 | Walnut tabletop | pinterest.com/search/pins/?q=matte+walnut+food+photography | pinterest-ref | 25 pins |
| 5 | Karana SG packaging | eatkarana.com/products | Firecrawl | 6 product hero |
| 6 | Yu Shan Ge TW retort | yu-shan-ge.com.tw | Firecrawl | 10-15 product |
| 7 | Brightland aesthetic | brightland.co/collections/oils | Firecrawl | 10 product hero |
| 8 | Fly By Jing founder | flybyjing.com/pages/about | Firecrawl | 5 founder shots |
| 9 | Plant Origin SG | @plantorigin.sg IG profile | ig-scrape | 20 IG posts |
| 10 | Pinxin own IG | @pinxinvegan IG profile | ig-scrape | 50 IG posts |
| 11 | Tatler MY CNY hampers | tatlerasia.com/lifestyle/cny-hampers-2026 | Firecrawl | 10 hamper hero |
| 12 | Lai Bee Heng CNY | laibeeheng.com/cny-hampers | Firecrawl | 15 hamper |
| 13 | Yeo's heritage CNY | yeos.com/heritage-2026 | Firecrawl | 10 brand-film stills |
| 14 | Adabi family recipes | adabi.com/our-story | Firecrawl | 6 founder + product |
| 15 | Peranakan tile pattern | pinterest.com/search/pins/?q=peranakan+tile | pinterest-ref | 25 pins |
| 16 | Clay pot Hokkien | pinterest.com/search/pins/?q=hokkien+clay+pot | pinterest-ref | 15 pins |
| 17 | Brass utensil styling | pinterest.com/search/pins/?q=brass+utensil+tableware | pinterest-ref | 20 pins |
| 18 | Linen napkin styling | pinterest.com/search/pins/?q=cream+linen+napkin+tablescape | pinterest-ref | 15 pins |
| 19 | Mushroom Lah heritage | @mushroomlah IG profile | ig-scrape | 15 IG posts |
| 20 | Behance Penang food | behance.net/search/projects?search=penang+food | Firecrawl | 30 project screens |
Execution: bash skills/pinterest-ref/scripts/scrape.sh + bash skills/firecrawl/scripts/firecrawl.sh + bash skills/ig-scrape/scripts/ig-scrape.sh — runtime ~30 minutes, output ~300-400 image binaries. Saved to pinxin-vegan/artefacts/images/02-scrapbook/{axis-tagged}/. Selected hero shots referenced in artefact 14 Art Direction.